Cookie Policy

What are cookies?

A cookie is a file which is stored on the hard drive of your computer and which enables the website to recognise your computer (they cannot in themselves be used to identify you). An anonymous identifier is a random string of characters that is used for the same purposes as a cookie on platforms, including certain mobile devices, where cookie technology is not available.  

Cookies and anonymous identifiers perform a number of functions associated with browsing websites and are used for a variety of different purposes, such as tracing users from page to page on an internet site. This can enhance a user's experience on a website, enabling the site to be personalised according to e.g. a user's preferences and browsing activities.   

Types of Cookies

There are different types of cookies:    

Strictly Necessary Cookies 

These cookies are crucial to the functionality of the website. They allow for the smooth running of the site, from letting you log in, to saving your progress as you move across the page. Strictly necessary cookies do not gather any marketing information, nor can they be used to track where you have been on the internet. Because these cookies are fundamental to your usage of the website, your opt-in is a precondition to your access of the site. 

Analytical Cookies

Analytical cookies allow us to see how you and other visitors are interacting with our website. These cookies pick up information such as how long users spend on the site, what pages they visit and when they click off.

Analytical cookies are used to optimise user experience [and are always anonymised.] Occasionally, we may share the data collected from these cookies with analytics or search engine providers, or third parties, to enable us to improve our website. 

You can opt out of these cookies at any time.

Marketing Cookies

Marketing cookies track users' movements by recording the websites and links which they have visited to build up profiles about their browsing habits. These can in turn be used for targeted online advertising, which will show users more relevant adverts. 

You can opt out of these cookies at any time. 

First Party versus Third Party cookies

First party cookies are controlled by the operator of the website, in this case, Care International. Third party cookies are set and controlled by a separate "third party". 

How to manage cookies

If you do not wish to receive non-essential (analytical and marketing) cookies you can easily modify your web browser to refuse cookies, or to notify you when you receive a new cookie.    

What cookies are used on the GenZero website?

  • ● Google Analytics: to measure website visits and GenZero sign-up transactions and other website interactions such as email subscriptions
  • ● Google Tag Manager Conversion Linker tag: to improve the measurement of Google advertising on Google Ads and Google Marketing Platform
  • ● Facebook Pixel: to target ads to users who have visited the website and measure the effectiveness of Facebook advertising
● Floodlight tags: to target ads to users who have visited the website and measure the effectiveness of display advertising
● Google Ads remarketing tag: to target ads to users who have visited the website
  • ● Microsoft Advertising Universal Event Tracking: to target ads to users who have visited the website and measure the effectiveness of Microsoft Advertising   

Learn more about cookies 

For more information about cookies and for instructions on how to stop cookies being installed on your computer, please see provides a comprehensive guide by the Internet Advertising Bureau on behavioural advertising and online privacy. Please see this for information on how you can better control the advertising you see.  

Contact us

Should you have any questions, please do not hesitate to contact us.    

You can read our Privacy Policy here