Privacy Policy

GenZero is committed to protecting your privacy


GenZero is a product powered by CARE International UK. CARE International UK is a registered charity in England and Wales with the registered charity number 292506 ("CARE International").

CARE International is the controller and is responsible for your personal data (collectively referred to as, "we", "us" or "our" in this privacy policy).

This privacy policy aims to give you information on how CARE International collects and processes your personal data. 

If you have any questions about your privacy or this Privacy Policy, please write to:


CARE International

c/o Ashurst LLP

London Fruit and Wool Exchange

1 Duval Square

London E1 6PW


Or call our GenZero team on +44 020 7091 6100

We take your privacy very seriously and will always do our best to protect your personal information. In this Privacy Policy we will tell you in plain English what information we collect and how we use it. If anything is unclear please let us know.

One of the most important things to say is that we NEVER sell or exchange your personal information with other organisations for marketing purposes.

Please note also that you are in control of how we might hold or use your personal information.

For the purposes of this Privacy Policy “Data Protection Legislation” takes into account the Data Protection Act 2018, the UK GDPR and the Privacy and Electronic Communications Regulations 2003.

[This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible or their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.]

How we collect information

We will collect information about you when: 

The types of personal information we might hold about you

 ● Your name, address, email address and phone numbers

● Your purchase history 

● Your tax status if you have given us permission to claim Gift Aid or told us you are not eligible 

● Your credit card details will not be held by GenZero or CARE International, if you subscribe to a GenZero package they will be held securely by our payment processors.

Additional research about you

● To try to make sure we don’t waste vital charity funds, we might add to what we know about you with information from third party sources. This may include: Your parliamentary constituency

● An estimate of your age, the size and make up of your household and your interests

● Possible geodemographic segmentation (this is characterising neighbourhoods on the principle that residents living near each other are likely to have similar demographic, socio-economic and lifestyle characteristics)

Using your personal information

We will use your information (see how we collect your information above) for the following purposes when it is in both yours and our legitimate interests to do so. 

● To provide you with the service or information you have requested
● To administer your subscription, including Gift Aid processing
● To tailor internet and social media advertising according to your interests, preferences and the way you have used our website, Facebook or Twitter pages
● To send you mailings or call you about how your subscription is helping people and the planet. 
● To inform our marketing and raise more money for CARE International in a cost efficient way 

● With your consent we may also: email or send you text messages with updates and offers from GenZero.

Your consent will be valid for at least three years, unless you tell us otherwise. If you do not open our emails or respond to our text messages during a three year period we will assume we no longer have consent to contact you in this way.

We use external organisations to collect and/or process your personal information on our behalf. By agreeing to this Privacy Policy you are giving us a general written authorisation to do so in relation to the third parties listed below:

● Dataro - AI powered donor scoring software Facebook - advertising

● Google - website analytics and advertising 

● Intermarketing – print supplier

● JPMG - print supplier

● Mailchimp – email supplier

● Open Creates - marketing agency

● OMG - text and online donation checkout

● Purity Fundraising – telemarketing

● The Kite Factory - media buying agency

This list is current as at the date of this Privacy Policy but may change from time to time as we look to work with partners who provide a great service and a good price. We will ensure that any future changes to this list are reflected in this Privacy Policy.

In the process of working with Mailchimp your data may be transferred outside the EEA, to the US. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

● We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. 

● Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

How long we keep your information for 

We will hold your personal information on our systems for as long as is necessary for the relevant activity. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

If you tell us you do not consent to receive our marketing, we will keep a record of your contact details to enable us to remove you from any contact lists now and in the future.

Legacy income is vital to funding CARE International’s work. We may keep personal information you provide to us for as long as is needed both to administer legacy gifts and to communicate effectively with the families of people leaving us legacies. This also enables us to identify and analyse the source of legacy income we receive.

How do we protect your information? 

We implement appropriate technical and organisational security measures to protect your information and keep it confidential, including SSL technology, encryption and firewalls. 

You are in control 

● You can change your mind about the consent you have given us for our marketing activities at any time.

● You can ask us to stop using your information for any of the purposes listed above at any time. 

● You can request to see the information we hold about you at any time by completing this subject access request form, and ask us to correct, delete or restrict it. Please note, there may be a small charge to cover administrative costs if you make multiple requests. 

● It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

● You also have the right to ask us to move, copy or transfer the information we hold about you from our own IT environment to another of your choosing, in a safe and secure way.

Simply write to GenZero, CARE International, c/o Ashurst LLP, London Fruit and Wool Exchange, 1 Duval Square, London E1 6PW. Alternatively you can email or call our GenZero team on 020 7091 6100.

If you are not happy with the way we have processed your data you can make a complaint to our GenZero team (at the above contact details) - and if you aren’t happy with our response you have the right to lodge a complaint with the UK's Data Protection Authority - the Information Commissioner’s Office. Alternatively, you can go directly to them. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Our data protection team can be contacted on:

Changes to this Privacy Policy 

This policy will be reviewed at least annually. The next review is planned for October 2022. If we make significant changes we will publish them clearly on our website or contact you directly with more information.   

Updated October 2021